Set up a professional Instagram account to access business or creator tools and controls More

You can change your personal Instagram account to a business or creator account.

Business accounts are best for retailers, local businesses, brands, organizations and service providers. Creator accounts are best for public figures, content producers, artists and influencers. Setting up a professional business or creator account gives you access to features to help you grow your account, monetize, create ads, understand your growth, and manage your messages.

You can switch back to a personal account, or change your professional account type anytime. Note: If your personal account is private, switching to a professional account will make it public. All pending follow requests will be automatically accepted when you go public. Learn more about professional accounts on Instagram.

Before you begin

To set up a professional account, you’ll need to create an Instagram account or use an existing Instagram account.

Set up a professional account on Instagram

To set up your professional account from the Instagram app:

1. Tap  Profile or your profile picture in the bottom right to go to your profile.
2. Tap  More to go to your Settings and activity.
3. Below For professionals, tap Account type and tools.
4. Select Switch to professional account.
5. Select your category. You can choose a category that best describes what you do.
   Note: The category you choose does not determine whether you’ll set up a business or creator account.
6. Tap Switch to professional account.
7. To set up a creator account, choose Creator.
   To set up a business account, choose Business.
8. Tap Next.
9. If you’re setting up a creator account, complete the optional steps to set up your profile. To skip this step, tap X on the top right corner to return to your profile.

You now have access to the professional dashboard to see your insights, start creating ads, and view your eligibility to use monetization tools on Instagram.

Continue to follow the steps below to finish setting up your business or creator account:

1. Add contact details for your business and tap Next.
   To skip this step, tap Don’t use my contact info.
2. To connect to an existing Facebook Page, tap Login to Facebook. This step is optional and will make it easier to share Instagram posts on Facebook and use connected experiences such as ads and shopping tools.
   To skip this step, tap Skip.
3. To display or hide business information on your profile, go to your profile and tap Edit profile. Go to Profile display below Public business information to choose whether you want to hide or display your category label and contact info. Then, tap Done.

To set up a professional account on instagram.com:

1. Click  More, then select Settings.
2. Below For professionals, select Account type and tools.
3. Click Switch to professional account.
4. To set up a creator account, choose Creator.
   To set up a business account, choose Business.
5. Click Next.
6. Select your category. You can choose a category that best describes what you do.
   Note: The category you choose does not determine whether you’ll set up a business or creator account.
7. Click Done. You’ll need to confirm that you want to switch to a professional account by clicking Continue.

You now have access to the professional dashboard to see your insights or create and manage ads.

Continue to follow the steps below to finish setting up your business or creator account:

1. Add contact details for your business and click Save.
   To skip this step, select Don’t use my contact info.
2. Click Done to return to your profile.

You can choose what information is displayed on your profile at any time. To display or hide business information on your profile:

1. Click  More, then select Settings.
2. In the left-hand menu below For professionals, click Professional account.
3. Click the checkbox next to Display category label to hide or display it.
4. Enter any business contact info you want displayed in your profile below Public business information.
5. Click the checkbox next to Display contact info.
6. Click Submit.

Switch between account types on Instagram

You can switch between account types at any time.

To switch your account type from the Instagram app:

1. Tap  Profile or your profile picture in the bottom right to go to your profile.
2. Tap  More to go to your Settings and activity.
3. Tap Account type and tools, then tap Account type.
4. Tap Switch account type.
5. Tap to choose the type of account you want to switch to.
6. Tap Switch.

To switch your account type on instagram.com:

1. Click  More, then select Settings.
2. If you have a creator account, select Creator tools and controls. If you have a business account, select Business tools and controls.
3. Click Switch account type.
4. Choose the type of account you want to switch to, then click Switch.

Note: If you switch from a professional account to a personal account, you’ll no longer have access to ads and may lose access to select tools. Any Facebook Page connected to your professional account will be disconnected.