About professional accounts on Instagram
Professional accounts on Instagram can either be set to Business or Creator.
Business accounts are best for retailers, local businesses, brands, organizations and service providers. Creator accounts are best for public figures, content producers, artists and influencers. Setting up a professional business or creator account gives you access to features to help you grow your account, monetize, create ads, understand your growth, and manage your messages.
It's recommended to connect your business Facebook Page with Instagram to get the most out of Instagram's business tools. Learn more about connecting a Facebook Page to your Instagram professional account.
You can switch back to a personal account, or change your professional account type anytime. Changing your personal profile to a professional account will limit your ability to take certain actions on Instagram:
- Professional accounts can't be set to private. All pending follow requests will be automatically accepted when you go public. Learn more about the differences between public and private accounts on Instagram.
- If you've linked a Facebook page to your professional account on Instagram, you'll only be able to share your Instagram posts to Facebook through that page. You won't be able to share to another Facebook page or to a Facebook profile.
When you set up a professional account on Instagram, you’ll have access to these features:
- Professional dashboard: Track your performance, access and discover professional tools, and explore educational information curated by Instagram.
- Monetization and ads: When you set up a professional account on Instagram, you can run ads from your Instagram professional account and use Meta tools to create ads that appear on both Instagram and Facebook.
- Contact information: You can add a Contact button to your professional account that will appear near the top of the profile. You'll be able to include directions, a phone number and an email address. Your contact information is displayed and you can edit this at any time. When you turn this feature on, your information can be seen by anyone who taps Contact.
- Category label: Professional accounts show a category directly below the profile image. This category is the same as the category of your linked Facebook page. You can choose to display or hide your category label on your public profile after setup.
- Insights: Insights provide information on who your followers are, when they're online and more. View insights for specific posts you've created to see how each performed and how people are engaging with them. Understand what content helps grow your audience by mapping new and existing posts to net follower changes. Learn more about Instagram Insights.
- Secondary inbox: You’ll have access to an inbox with Primary, General and Requests folders. You can use this inbox to organize your messages and control your notifications.
- Ranked requests: You’ll be able to sort your requests by received date or by top accounts.
- Manage followers: Protect your account from unwanted followers by reviewing potential spam follower requests and removing suspected spam and bot accounts from your followers.
- Improved discovery: Your posts and reels may appear in search engine results so people outside of Instagram can discover your content more easily. Learn more about how posts and reels show up in search results, and how you can turn off this setting.
